A Cutting Comparison

Let’s consider the cutting of diamonds and colored stones. Why are diamonds so consistently well cut? Diamonds are generally colorless, and a colorless gem is very dependent on cut for its beauty. A diamond, poorly fashioned, would look like so much glass. The optical attributes of dispersion and scintillation borne naturally within the diamond crystal would not be released with a poor cut, or at least not displayed to fullest potential. Diamonds have to be cut well to be attractive, impressive and desirable.

Colored gemstones have historically been sold on the quality of their color with little attention to the quality of the cut. However, many colored gemstones possess optical attributes - phenomena, pleochroism, zoning, saturation - that demand proper consideration. Yet, how often have you seen colored gemstones cut with the same degree of integrity as diamonds? Quite infrequently! Look carefully at the gems of Concavegems.com and you will notice that our stones are more diamond-like in their proportions and our attention to detail results in ultimate beauty worthy of the finest colored gem materials.

A Value Metaphor

Buying a gemstone is like buying a fine sports car.

In the real world, we don’t buy cars by the pound like we buy gems by the carat. But to make an appropriate comparison, let us say that we do! Imagine going to your local dealership, finding and buying the sports model of your choice and driving it home to find that the trunk was full of bricks! How would you feel? Clearly, the added weight did absolutely nothing for the value of the vehicle; it only added to the price that you, the unsuspecting consumer, paid.

Far too often this is exactly what happens in the gem industry. The price of the roadster might have been quoted at a very reasonable ‘dollar per pound’ rate to the comparison shopper, much like gems are quoted at a dollar per carat rate. However, the price the consumer paid was artificially increased by adding unnecessary weight. What is the fine sports car worth? It is worth whatever someone will pay for it, foolishly or not; "worth" not being the issue. The VALUE of the vehicle, like a fine gemstone, is properly based on many criteria with weight being but one of many considerations appropriate to the product.

Unfortunately, the buying public has been skillfully brainwashed into accepting poorly fashioned, typically “bulging” weight-retentive stones. So much so, that native cut stones very often look more like crudely faceted mineral samples than true GEMstones. The prevailing thought has become “less weight equals less value”. Nothing, absolutely nothing, could be farther from the truth! More weight does not mean more value… hence our admonition that "There is more to a gem than a name and a carat weight."



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